Hello, world. Welcome to the new Advantel Networks. We’re proud to introduce our new brand strategy and redesigned website.
Our Objective – Transform Perceptions
Clients have always liked our work, but we knew it was time for a new identity. While our telecommunication heritage remains a strong influencer as we continue to be one of the leading partners in the telephony and unified communications space, we have evolved into a complete solutions integrator.
We understand your business needs and know that providing our customers with the best of breed solutions not only in IP telephony, but also the integration of your data center, call center, networking, wireless, security, storage and virtualization is vital to growing your organization.
“We want to own solution integration,” said Tom Brueck, Vice President of Business Development and Marketing. “We want to be the first name mentioned. Our reputation for being on top of the technologies, for putting it all together, for getting it done will be second to none.”
Our company, our people, our brand. Our Logo.
When we analyzed our logo, we had to admit that we weren’t delighted with what we found. We resembled a company from the financial space. Perhaps you’d even expect us to send you an amazing limited-time offer to refinance your mortgage at an unbelievably low rate.
Obviously, none of that is who we are, and it never was, but we had a certain attachment to the old look. If nothing else, it spoke to our longevity. We’re proud that Advantel has been around since 1984, weathered all the high tech storms, and that we’ve lived through downturns and upturns as well. We thought about the qualities we value, the ones that our clients appreciate – our core company values.
Our brand was sending the wrong message. A message that didn’t fit who we are today. It needed to represent our evolution as a company. Most importantly it needed to personify our point of difference – our people. A change was overdue.
Our brand identity had to speak to our personal investment in our work and to the personal contact we deliver. It had to say that this organization is driven by talent, not ego, and that our hallmark is our ability to bring world-class expertise to the areas that matter most to our customers. Our business model puts clients first.
We know that’s hardly a new idea, but it’s rare that it’s fully embraced. At Advantel, it’s the core of our business and the secret of our success.
As we unveil our new brand, we hope it will speak more clearly of the work we do and the pride we take in our accomplishments.